About Us

What we do: 

Joyces Expert have been supplying home and kitchen appliances and consumer electronics to our valued customers across Ireland for over 80 years. Our aim is to provide our products at the very best pricing with exceptional expert advice and outstanding customer service to the island of Ireland.  We are a 100% family-owned Irish business. We offer a huge range of products from some of the biggest names in electrical goods and technology devices.  Discover our extensive selection of large kitchen and laundry appliances. Stay entertained and connected with the latest in TV technology, laptops, smart home technology and audio equipment. Find everything you need for your kitchen with our range of small appliances. Enhance your outdoor spaces with our quality outdoor living products

Our Story: 

From our humble beginnings 80 years ago to where we are now, the story of Joyces Electrical is intrinsically linked with Wexford and its people. Joyces was established in 1944 by Murt Joyce Snr as a simple hardware store on North Main Street, Wexford Town. During WWII and due to supply shortages, Murt Snr would often cycle from Wexford to Dublin to source appliances and hardware, with demand far outweighing supply. Nonetheless, Murt Snr persevered, driven by his keen business sense and relentless work ethic. The electrification of rural Ireland offered Murt Snr new opportunities to supply the people of Wexford with modern conveniences, leading to Joyces becoming a household name. Joyces continued to develop over the next 20 years, expanding considerably. First with a move to a larger premises on South Main Street followed by an appliance store on Custom House Quay and a dedicated hardware store on Anne Street in the 90s until finally opening our flagship store, warehouse and delivery depot in Clonard Retail Park.

The Joyces Expert Family

 “We are so proud that many of our team have been with us for years, and we do our best to create a respectful, happy, rewarding and positive work environment” 
 Murt Snr. Would not retire until his late 70’s and from there his sons Derek and Murt Jnr would continue to build upon their fathers hard-earned business reputation, expanding it into the Joyces Expert Electrical of today. Derek and Murt are both still heavily involved in the family business with Murt overseeing the Large appliances department and Derek as CEO.   Now, the third generation of Joyces are helping drive the continued success of Joyces Expert Electrical with Derek's sons Ciaran and Cillian continuing to drive our success. Cillian Joyce is our Sales Manager and ensures your shopping experience with us runs smoothly and that our customers are receiving the best possible advice from our experts. Ciaran Joyce is our Head of eCommerce, ensuring that all our products are available online 24/7 for you to browse and shop at your convenience as well as ensuring that all our online subscribers are kept up to date with our latest offers. Joyces Expert currently supports 40 local jobs, with many in our team having worked with us for years and some of our longest serving team with us for over 20 years! Testament to our ethos of a Joyces Family.


 With more than 80 years in business, we now focus on the future where we continue to serve the community as well as the planet with our increased focus on sustainability. Our flagship store is now powered by solar panels accounting for 40% of our energy together with our continued use of recycled packaging as well as taking away old packaging & machines for recycling. We strive to offer a range of energy-efficient appliances and eco-friendly technologies that help reduce your carbon footprint. Our large appliances are designed to consume less energy and water, without compromising on performance. In all of our departments, you'll find products that meet the highest energy efficiency standards, ensuring that your entertainment systems are both cutting-edge and environmentally friendly. We’ve partnered with DPD for Nationwide deliveries who have committed to reduce their total emissions by 90% by 2030 (vs 2020) due to their huge investment in operating an increasingly electric fleet of vehicles. Furthermore, we work with WEEE Ireland Recycling and are more than happy to recycle your old appliance. We are also a drop off point, meaning you can drop off any old domestic appliances and we’ll recycle them for you. WEE consumers recycled a record-breaking 41,730 tonnes of electronic and electrical waste in 2023 – the equivalent of almost 200 forty-foot containers more than the previous year, new figures reveal. Waste Electrical and Electronic Equipment (WEEE) Ireland’s annual report shows that approximately 18.1 million appliances were collected for recycling last year – exceeding all European norms.

Giving back: 

At the heart of everything Joyces Expert does lies a deep commitment to the community. This commitment is evident in their extensive support for local and national organizations, fostering strong relationships and making a positive impact across various sectors. Joyces Expert is proud to be a cornerstone of community support, reflecting their values through sponsorships and active involvement.

Sports Sponsorships 

Wexford GAA 
 We have a longstanding relationship with Wexford GAA, demonstrating their dedication to supporting local sports. Over the years, Joyces has sponsored several championships, including the current Intermediate A Hurling Championship and in the past Junior A Football Championship. Our involvement goes beyond these high-profile events, as we also support numerous local GAA clubs with signage and fundraisers. This sponsorship helps to nurture young talent and promote the spirit of teamwork and sportsmanship within the community. 
Wexford Wanderers RFC 
 For over five years, Joyces has been a proud sponsor of Wexford Wanderers RFC. Our contributions include providing essential equipment like post pads, which are crucial for the safety and development of players. This support plays a significant role in the growth of the rugby community in Wexford, encouraging participation and fostering a love for the sport among all age groups. 
Wexford Golf Club and Rosslare Golf Club 
 We are extremely proud to sponsor both Wexford Golf Club and Rosslare Golf Club’s respective Ladies Day Tournaments.

Charity Sponsorships 

Joyces is equally committed to supporting charitable causes. Our recent initiatives include hosting a Coffee Morning for AsIAm, Ireland’s Autism Charity, which is also Expert Electricals’ chosen charity partner for 2024. This event underscores our dedication to raising awareness and funds for autism support services. In addition to our work with AsIAm, we have a history of organizing coffee mornings for various other charities. These include The Hope Centre in Enniscorthy, the Alzheimer's Association, and Relay for Life, among many others. Through these events, we not only raise funds but also bring the community together to support those in need. 

 Community Involvement 

Our commitment to the community extends beyond sponsorships. Our active involvement in local initiatives and events showcases our dedication to making a difference. By supporting sports clubs, charitable organizations, and community events, we help to build a stronger, more connected community. Our extensive sponsorships and community involvement reflect our core values. Whether it's through supporting local sports teams or hosting charity events or donating spot prizes, we consistently demonstrate a genuine commitment to giving back to the community.

Dedicated customer service team 

Without happy customers, there is no Joyces Expert Electrical and that’s why we have a dedicated customer service team on hand to answer any queries or issues you may have with your purchases. Whether it is a simple query about operating your device or appliance or  a requirement for a service engineer to be booked, our dedicated customer service team are always on hand to assist.(photo of service team in action)

Our areas of expertise: 

Large Appliances – Here you can find all our fridges, freezers, dishwashers, washing machines, tumble dryers, ovens, hobs and much more with models from trusted brands such as Hotpoint, Smeg, Whirlpool, Indesit, Miele, Belling, Nordmende, Liebherr, Samsung, Rangemaster, Fisher Paykel, Bosch, Neff & Siemens. Our product range is designed to provide exceptional performance and efficiency, making your household tasks easier and more convenient. TV.

Technology and Audio – The place to go for all audiophiles and TV addicts, our TV, and audio  experts can guide you through your purchase and discuss brands such as Sony, Samsung, LG, Sonos , Bowers & Wilkins, JBL, Philips and more. Our technology and Mobile phone professionals are on hand to take you through our offering in MacBook, laptops, iPhone computers, iPad, tablets, mobile phones, drones, portable power stations, smart watches & monitors. Our brand partners here range from Apple, Samsung, Google, Lenovo, HP, Acer, Asus, Honor, Garmin & Fitbit, Eco flow and DJI.  Our smart Home offering has grown hugely over the last few years with the advances in technology such as Robotic vacuums, video doorbells, smart security cameras, Wi-Fi boosters, smart plugs ang lighting. New brands such as TP Link, Eufy, Midea, Ring, Deco & Dyson have completely revolutionised the smart home sector. 

Small Appliances – Whether its kettles & toasters, microwaves, air fryers, heaters, fans, irons or coffee from any of our stylish bean-to-cup coffee machines our Small Appliances Department has it all. Here you can pick up appliances for around the kitchen such as juicers, grills, smoothie makers, homewares,  through to cleaning appliances such as steam mops, pressure washers or vacuum cleaners to keep your home spotless. Our haircare range incorporates everything hair straighteners, stylers, dryers, to shavers, beard trimmers & clippers. Our top brands in this section include, Dyson, Ninja, Shark, Smeg, Dimplex, Aarke, Brita, Braun, Berghoff, Delonghi, Sage, George Foreman, Joseph Joseph, Judge, Stellar, Karcher, Kenwood, Russell Hobbs, Lavazza, Miele, Morphy Richards, Midea, Magimax, Nespresso, Nutribullet, Remington & Sharp.

Outdoor Living – Become a grill master or host with the most in our Outdoor Living Department. Here you’ll find a range of gas, charcoal, mini or pellet BBQs , electric grills as well as firepits, electric & gas Patio heaters and accessories to help you create the perfect outdoor environment for relaxation and entertainment for those cosy outdoor evenings. 
 All of our department staff are more than happy to guide you through which appliance is best for you.