A Masterpiece Perfected by Time-Honed Expertise. Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.

Features

• Slim 4.51 cm thick profile
• Fourth-Generation OLED evo Display Technology
• Next-Generation Gaming Performance
• Artificial Intelligence and α9 Gen8 Image Processing
• webOS 25 System and Modern Connectivity

Alpha 9 AI Processor Gen7: Only a Makes OLED as Vivid as This The alpha 9 AI Processor Gen7 chip redefines OLED with refinements that add transformative yet lifelike detail.

AI Customisation: A Picture Tailored to Your Taste Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.

AI Acoustic Tuning: Optimal Audio to Fit Your Space The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.

AI Customisation: Intelligence That's Bright in Any Light Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

AI Super Upscaling: AI Fine-Tunes the Resolution After recognising the content, AI Noise Reduction and AI Super Resolution work to elevate the scene to a new level of realism.

"Virtual 11.1.2ch Suround: Lifelike Audio Soars Through Your Space Experience the insane immersion of an all-encompassina 11.12 virtual surround sound system."

"Dynamic Sound Booster: Impactful Sound Resonates AI Processor refinements give your sound a dynamic boost packed with power."

"Adaptive Sound Control: Sound Suits Whatever You Watch Adaptive Sound Control balances the audio according to the genre in real-time for rich clarity."

"Brightness Booster: Illuminating a Brighter Picture Brightness Booster's improved Light Boosting Algorithm lights up the picture with even more clarity."

"Endless Contrast Creates Infinite Impact: Scenes burst boldly into life where the darkest shadows and brightest lights intertwine."

"100% Colour Fidelity & Volume: Scenes Shine With Lifelike Colours 100% colour volume boosts rich hues, while 100% colour fidelity preserves shades without distortion."

"OLED Care: Boost the Longevity of Your OLED Relax more and enjoy more with integrated panel care that keeps your screen like new for longer."

Specification

• Resolution: 4K Ultra HD (3840 x 2160)
• Refresh rate: 120 Hz native (VRR 144 Hz)
• TV dimensions with stand (W x H x D): 144.1 x 88.0 x 23.0 cm
• TV weight with stand: 18.5 kg
• VESA mount: 300 x 200 mm
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What's in the Box

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