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Sony 50″ 4K ULTRA HD SMART TV | KD50X81KU

SKU: KD50X81KU | Categories: , , , ,

789.00

In stock

RRP: 1,049.00

Save: 260.00

Sony 50″ 4K ULTRA HD SMART TV | KD50X81KU

789.00

Included in this price is a contribution to recycling costs of €5

1 in stock

SKU: KD50X81KU Categories: , , , ,
Sony 50" 4K ULTRA HD SMART TV | KD50X81KU 4K HDR processor X1™ Our powerful processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K quality, full of life-like colour and contrast. TRILUMINOS PRO™ Our TVs with a wide colour gamut and unique TRILUMINOS PRO™ algorithm can detect colour from saturation, hue and brightness to reproduce natural shades in every detail. You'll enjoy… Read More »

Description

Sony 50″ 4K ULTRA HD SMART TV | KD50X81KU

Multicoloured buildings in a seaside town with boats and a church in foreground and sea in background

4K HDR processor X1™

Our powerful processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K quality, full of life-like colour and contrast.

Multicoloured cones of sand on a beach

TRILUMINOS PRO™

Our TVs with a wide colour gamut and unique TRILUMINOS PRO™ algorithm can detect colour from saturation, hue and brightness to reproduce natural shades in every detail. You’ll enjoy colours that are closer to those seen in the real world.

Interior shot of a library showing 4K detail in architecture

4K X-Reality™ PRO

See glorious 4K pictures, rich with real world detail and texture, exclusively powered by our 4K HDR processor X1™. Images filmed in 2K and even HD are upscaled close to 4K levels of detail by 4K X-Reality™ PRO using a unique 4K database.

Logo of Motionflow XR

Motionflow™ XR

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

Split screen of a driving game with a yellow car going round a track in the snow. Showing Game Mode OFF on top and Game Mode ON on the bottom

Auto Low Latency Mode

With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognises when a console is connected and powered on, and automatically switches to low latency mode. You’ll enjoy smoother, more responsive gameplay – vital for fast-moving, high-intensity games.

Split screen of car driving game showing optimised gaming with Auto HDR Tone Mapping

Auto HDR Tone Mapping

With Auto HDR Tone Mapping the HDR settings will be optimised instantly during your PS5™ console’s  initial setup. Your PS5™ automatically recognises individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you’ll see the crucial details and colours in the brightest and darkest parts of the screen.

Two screens showing Auto Genre Picture Mode on and off with PS5 console between them

Auto Genre Picture Mode

BRAVIA automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.

Diagram showing location of X-Balanced Speaker in TV

X-Balanced Speaker

Designed to complement the sound quality and slimness of the TV with its unique new shape, our X-Balanced Speaker drives movies and music with clear sound.

Logo of BLUETOOTH®

Bluetooth connectivity

Connect Bluetooth® compatible devices to your TV for easy wire-free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place – without any disturbances or interruptions.

BRAVIA TV on a wall above a shelf with a lamp and ornaments

Ambient Optimization

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Image of couple on sofa watching TV with screenshot of boat on river showing benefit of Light Sensor

Light Sensor

On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.

Graphic showing a person sitting on a sofa watching TV and experiencing sound optimisation with sound waves highlighted

Sound optimisation for your room

Sound experience can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

Living room scene showing BRAVIA TV with BRAVIA CAM above plinth

Works with BRAVIA CAM

Connect your BRAVIA TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

Logo of Google™ TV

Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Woman controlling TV hands-free using her voice

Hands-free Voice Search

Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.

Logo of OK Google

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalised recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started.

Image showing Google Nest Mini in a living room environment

Works with Ok Google

Watch your favourite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say “Ok Google” to get started.

Image showing movie screen with smartphone

Works with Apple AirPlay / Apple HomeKit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

Logo of Chromecast built-in

Chromecast built-in

Go from your phone, tablet, or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favorite movies, shows, apps, games, and more directly to your TV.

Image of remote being cleaned with wipe

Easy to wipe

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

Image of connected devices controlled by Smart Remote

Smart remote

All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Image showing 2-way multi-position stand

2-way multi-position stand

A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves.

Close-up image of Flush Surface design

Flush Surface

As the bezel is extremely narrow, your eyes naturally focus on the picture, not what’s around it.

Image of living room scene showing Living Decor concept

Living Décor

Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.

Logos of Dolby Vision® and Dolby Atmos®

Dolby Vision® & Dolby Atmos®

Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.

 

 

5 Year Warranty

Additional information

Brands

Sony

Energy Rating

F

Screen Size

50"

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Description

Sony 50″ 4K ULTRA HD SMART TV | KD50X81KU

Multicoloured buildings in a seaside town with boats and a church in foreground and sea in background

4K HDR processor X1™

Our powerful processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K quality, full of life-like colour and contrast.

Multicoloured cones of sand on a beach

TRILUMINOS PRO™

Our TVs with a wide colour gamut and unique TRILUMINOS PRO™ algorithm can detect colour from saturation, hue and brightness to reproduce natural shades in every detail. You’ll enjoy colours that are closer to those seen in the real world.

Interior shot of a library showing 4K detail in architecture

4K X-Reality™ PRO

See glorious 4K pictures, rich with real world detail and texture, exclusively powered by our 4K HDR processor X1™. Images filmed in 2K and even HD are upscaled close to 4K levels of detail by 4K X-Reality™ PRO using a unique 4K database.

Logo of Motionflow XR

Motionflow™ XR

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

Split screen of a driving game with a yellow car going round a track in the snow. Showing Game Mode OFF on top and Game Mode ON on the bottom

Auto Low Latency Mode

With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognises when a console is connected and powered on, and automatically switches to low latency mode. You’ll enjoy smoother, more responsive gameplay – vital for fast-moving, high-intensity games.

Split screen of car driving game showing optimised gaming with Auto HDR Tone Mapping

Auto HDR Tone Mapping

With Auto HDR Tone Mapping the HDR settings will be optimised instantly during your PS5™ console’s  initial setup. Your PS5™ automatically recognises individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you’ll see the crucial details and colours in the brightest and darkest parts of the screen.

Two screens showing Auto Genre Picture Mode on and off with PS5 console between them

Auto Genre Picture Mode

BRAVIA automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.

Diagram showing location of X-Balanced Speaker in TV

X-Balanced Speaker

Designed to complement the sound quality and slimness of the TV with its unique new shape, our X-Balanced Speaker drives movies and music with clear sound.

Logo of BLUETOOTH®

Bluetooth connectivity

Connect Bluetooth® compatible devices to your TV for easy wire-free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place – without any disturbances or interruptions.

BRAVIA TV on a wall above a shelf with a lamp and ornaments

Ambient Optimization

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Image of couple on sofa watching TV with screenshot of boat on river showing benefit of Light Sensor

Light Sensor

On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.

Graphic showing a person sitting on a sofa watching TV and experiencing sound optimisation with sound waves highlighted

Sound optimisation for your room

Sound experience can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

Living room scene showing BRAVIA TV with BRAVIA CAM above plinth

Works with BRAVIA CAM

Connect your BRAVIA TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

Logo of Google™ TV

Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Woman controlling TV hands-free using her voice

Hands-free Voice Search

Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.

Logo of OK Google

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalised recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started.

Image showing Google Nest Mini in a living room environment

Works with Ok Google

Watch your favourite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say “Ok Google” to get started.

Image showing movie screen with smartphone

Works with Apple AirPlay / Apple HomeKit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

Logo of Chromecast built-in

Chromecast built-in

Go from your phone, tablet, or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favorite movies, shows, apps, games, and more directly to your TV.

Image of remote being cleaned with wipe

Easy to wipe

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

Image of connected devices controlled by Smart Remote

Smart remote

All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Image showing 2-way multi-position stand

2-way multi-position stand

A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves.

Close-up image of Flush Surface design

Flush Surface

As the bezel is extremely narrow, your eyes naturally focus on the picture, not what’s around it.

Image of living room scene showing Living Decor concept

Living Décor

Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.

Logos of Dolby Vision® and Dolby Atmos®

Dolby Vision® & Dolby Atmos®

Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.

 

 

5 Year Warranty

Additional information

Brands

Sony

Energy Rating

F

Screen Size

50"

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.